KC Vision Performance brand
Our motivation was to create a visual icon that better demonstrates our three service lines focused around vision performance challenges.
We have taken on creating the concept, design, and launch of our entire rebranding effort in-house. That said, the design process behind such a branding overhaul didn’t happen overnight. We began with exploring the essence of what we do, which led us down a path to unify our messaging. In order to convey a succinct approach to the performance-based vision care we provide, we aimed to create a service mark that represented our three core services originating from our unique, consistent approach — to help patients build vision success.